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Scooter Braun left by Demi Lovato and Ariana Grande

Camilla Anindita

Sep 12, 2023

14:00

Game News.ID, Bekasi – Singers Justin Bieber, Demi Lovato, and Ariana Grande split and leave their management, Scooter Braun. What’s wrong with those three big players?

Through Mogul Music Entertainment, Scooter Braun is indeed one of the most successful managers in the world. This happened because there were many artists under his auspices, namely Justin Bieber, Black Eyed Peas, Carly Rae Jepsen, David Guetta, and Ava Max.

Braun first became famous in 2008. At that time he helped 12 year old Justin Bieber’s career after seeing him perform on YouTube. Since then, he has been Bieber’s manager for 15 years.

Unfortunately, in recent years Scooter Braun has faced several controversies after he denied Taylor Swift’s master recordings.

Currently, Braun is being discussed again because he has separated from two big artists, namely Demi Lovato and Ariana Grande. What really happened?

Also read:

Why did Demi Lovato and Ariana Grande split with Scooter Braun?

Variety reported the news about Demi Lovato ending her collaboration with Scooter Braun. However, the reason for the separation is not known. This separation was reportedly carried out on ‘friendly terms’.

Singer Demi Lovato herself announced Scooter Braun as her manager in 2019. At the time, Lovato called the partnership a dream come true. Although the split between the two was said to be amicable and amicable, timing is difficult if the rumors of the breakup are true.

This is because the former Disney Channel star released his new album entitled Revamped. In the album, Lovato shares several re-recorded versions of rock songs as well as her famous songs.

Meanwhile, it was reported Compass, Ariana Grande has been working with Scooter Braun longer than Demi Lovato. Braun became Ariana Grande’s manager in 2013. Since then, Ariana Grande has released six albums, of which five have topped the American Billboard Charts. Just like Lovato, Grande also did not provide a clear reason for whether she had cut all ties with Braun, both inside and outside management.

According to Sky News, Demi Lovato and Ariana Grande were joined by J Balvin, a Colombian singer who also left Braun’s management last month. They are now joining Jay-Z’s management, Roc Nation.

Also read:

Scooter Braun had a feud with Taylor Swift

Scooter Braun himself had a feud with singer Taylor Swift in 2019. This incident occurred when Braun bought Big Machine, his former record label, for $300 million or the equivalent of IDR 4.6 trillion. He bought it through Ithaca Holdings, which is his investment group.

This dispute became big news at the end of 2020 after Taylor Swift confirmed that ownership of her back catalog had changed hands. That was the second time in two years.

Swift also regretted the way Scooter Braun had handled the sale of master recordings of her songs so far. According to Swift, this agreement had unknowingly harmed her. Therefore, Swift had to release her first six master albums as albums Taylor’s Version.


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