Easy! Here’s how to add products to the TikTok Shop

TikTok Shop has become an important platform for business owners to maximize their product marketing. Therefore, knowing how to add products to the TikTok Shop is very important for sellers.

The following is a complete guide that we will discuss in this article.

Getting to know TikTok

TikTok is a social media app focused on creating and sharing short videos. This application provides a great opportunity for users to promote and sell their products.

When you decide to step into the world of e-commerce, it’s important to take advantage of all the platforms available, and TikTok Shop can be an invaluable tool. Follow these steps to add products to your TikTok Shop.

With the right combination of strategies and taking advantage of the features provided by TikTok, businesses of all sizes and types of products can achieve success in selling their products on this platform. Even though the lion’s share of TikTok’s audience is young, the app’s reach continues to widen.

This gives all businesses the opportunity to reach a diverse demographic of consumers. Meanwhile, the core function of TikTok as an entertainment platform provides a unique challenge to create interesting and authentic content that will reach and resonate with audiences.


Before adding a product, make sure that you have met the requirements to become a seller on TikTok Shop, namely:

Your business must have a registered trademark.

You must have proof that the product you are selling is genuine and yours.

You must have an active and functioning Website where transactions can be made.

Assuming you have met these requirements, it is time to add your product to the TikTok Shop.

Register as a Seller

To start using TikTok Shop, you need to register as a seller. Follow these steps to do so:

Open the TikTok app on your device.

Click “Profile” at the bottom right.

Next, click “Settings and Privacy”.

Click “Manage Account” and select “Switch to Pro Account”.

Select ‘Business’ as your account type and follow the instructions that appear on the screen.

Set Up Your Own Shop

Once you become a seller, you can set up your online shop through ‘TikTok Shopping’. Here’s how to do it:

Open the TikTok app and select ‘TikTok Shopping’.

Select “Setup Your Shop” and follow the instructions provided.

Fill in your shop information correctly, including your shop name, contact email address, and website URL.

After all the information has been filled in, click the ‘Submit’ button.

Adding Products to Your Store

Once your shop is set up, you can now add products to your shop. Straight away, here are the steps on how to add products to the TikTok Shop:

Click ‘TikTok Shopping/Tiktok Shop‘ and select ‘Manage Products‘.

To add a new product, click “+” or “Add New Product/Add Product“.

You will be redirected to a page ‘Upload Products‘. Fill in product information such as product name, price, product photo, description, category and variations (if any).

After filling in all the information, click “Save“.

Or an easy way to add products to your Tiktok Shop, you can follow the method shown above.

Product Sales Steps on Tiktok

First, create content that stands out and appeals to TikTok’s audience. Content should present the product in a unique and innovative way, bringing entertainment or educational value to users. In other words, sales content on TikTok should be naturally integrated with the platform’s content style and format, rather than simply advertising a product.

In addition, using TikTok Ads can increase product reach and attract more target audience. TikTok Ads allow sellers to target their product ads to specific demographics, locations, or groups of users with specific interests. These ads can be in-feed videos, Brand Takeovers, and more.

Furthermore, TikTok also offers the “TikTok Shop” e-commerce feature. This makes buying and selling products easier because the use of this platform is quite easy and interactive. Sellers can easily add product links to their videos, so visitors can directly buy the products displayed.

Product Tips

Here are some tips to make your products attract more attention:

Product Photography: Make sure your product photos are high quality and attractive. This provides a good visual experience for customers and will help them understand your product better.

Product Description: Include important information and a detailed description of your product. This helps customers understand what they are buying.

Competitive Prices: Setting competitive prices can attract more customers. Conduct market research to set prices.

Promotions: Make one of your products a ‘featured product’ or offer a discount to new customers.

By following the steps above, you can easily add products to your TikTok Shop and start selling to millions of TikTok users around the world. Happy selling at the Tiktok shop.

Also read: How to Invite Friends on Tiktok Lite, Claim a Prize of 100 Thousand Per Day






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